Connecting Companies to Customers
Perspective is a strategic market research company.
We support organizations to innovate and excel. Together we provide the optimal customer experience. We do this in three simple and effective steps:
What don’t we do? But these are our specialties:
Each project requires its own approach. We develop a specific strategy for each request. With help from one of our tools or a combination.
Direct contact between employees and customers always brings a ton of surprising and concrete outcomes. In creative sessions with employees and customers we build attractive solutions.
Of course we also use classic methods to gather insight. We speak personally with customers. Individually or in focus groups. At our own research location, in stores, at homes or in the workplace.
Some issues require a numerical, statistical foundation. We make questionnaires for both ad hoc and ongoing research. These surveys are enjoyable and challenging for respondents.
The smartphone gives us direct insight into the customer’s world. We are where they are. Through our CONNECT app they share photos and videos. But also short personal anecdotes.
Our CONNECT platform is used for short and long term online communities. And where necessary in combination with face-to-face sessions with community members.
Perspective works internationally. We coordinate qualitative research globally. In the Netherlands we conduct research for our foreign partners.
Can we be of service? Need a partner for brainstorming or to hash out ideas? Would you like more information about our approach? Don’t hesitate to call us at +31-20-7774071, or send us an e-mail. Of course you’re welcome to come visit!